Live demo · Personal trainer template by BrandBuilt Digital
Booking January transformations now

Stop scrolling. Start lifting.

1-to-1 personal training, small-group strength sessions and online coaching in central London. Real coaching, real plans, real food. No 30-day gimmicks.

230+
Clients coached
L4
REPs · Nutrition
9 yrs
Coaching

Right now

3 slots left in January

Programmes

Pick your level. Show up.

1-to-1

£55/session

Dedicated session, programming built around your goals. Best for transformation work.

  • 60-min sessions
  • Custom programme
  • WhatsApp check-ins
  • Form video reviews
Most popular

Small group

£25/session

Train with 3-5 others at the same level. Same coaching, cheaper rate.

  • 60-min sessions
  • Max 5 people
  • Strength-focused
  • Same coach each session

Online coaching

£165/month

Custom programme, weekly check-ins, all the accountability. No location limit.

  • Custom training plan
  • Weekly video check-ins
  • Nutrition coaching
  • Unlimited messaging

12-week transformation

Forged in 12 weeks

Twice-weekly 1-to-1 + full nutrition + weekly check-ins. Limited to 4 clients per quarter.

£1,800
12 weeks all-in

Real results

From clients who showed up.

"Forge taught me that consistency beats intensity. I've kept the weight off for 18 months."
Sam, 34
Lost 16kg in 14 weeks
"I thought I'd never do one. Three months later, doing sets of five."
Priya, 41
First proper pull-up
"I wasted two years on Instagram programmes. Six months of real coaching and everything changed."
Tom, 29
Deadlift up 50kg

Coach

Meet Sam Walsh.

Nine years coaching, 230+ clients, two London commercial gyms behind me before opening Forge. Strength-and-conditioning background, L4 nutrition qualified, recovering powerlifter.

I work with adults who want to get strong, lose weight, or stop being intimidated by the gym. No bullshit, no 30-day fixes. Just programmes that work and someone holding you accountable.

  • REPs Level 4 certified
  • L4 Nutrition coach
  • First Aid trained
  • Insured & DBS-checked

Apply now

Free consult. 20 minutes.

No sales pressure. We'll talk through your goals, your time, your starting point — and if we're a fit, we'll go from there.

  • No long-term contracts — month by month
  • Studio in Old Street, central London
  • Prefer to call? 020 7946 0123